Digital Copy allows consumers who purchased digital copy-enabled packed media to either transfer or download a second version of the film for portable applications. The Digital Copy can be transferred to a Windows PC or Mac to an iPad, iPod, Apple TV or a compatible Windows-based portable player.
The Digital Copy initiative supports both a vertical sticker and horizontal banner for packaging flexibility. Retail partners are also promoting the feature and educating consumers in stores and online.
The Digital Copy logo is trademarked and currently appears on a variety of Blu-ray Disc and DVD titles worldwide.