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As online video rapidly replaces traditional TV, none of us have a clear picture of what the future of video and advertising will look like. Investing in technology is a bit like sending drones into the deep end of the ocean – only we’re hoping to chart a path to video monetization and personalized viewing experiences. It’s a progressive, yet...

Analyzing, managing, marketing, and selling catalog titles in a worldwide digital marketplace is challenging due to lack of data, inefficient workflows, manual effort and the massive volume of availabilities. It costs a significant amount of time and money to get titles in to digital stores, but the vast majority of titles available around the world sit on the virtual back...

The future of television is all about delivering personalized online experiences that are curated for each and every viewer. Unfortunately, we have seen very little innovation, experimentation or offerings that meet this need. Although broadcasters have mastered the art of incorporating advertisements seamlessly into linear programming when delivering OTT streams, why aren't they using that same technology to accomplish basic requirements like ad...

While debate swirls around the sequential dating of movies in release windows, I would like to focus for a moment not on the sequence of windows and the creation of new windows, but instead on the current and critical importance of release date decision making within specific windows. [caption id="attachment_952" align="alignright" width="204"] Bob Levin, Screen Engine/ASI[/caption] The choice of a movie's theatrical opening date plays a singularly significant role...

Here we are again, in the heart of Oscar season, when every year theories fly fast and furious about the business impact of being nominated for, and winning, Oscars. It's difficult to find two analysts or executives who would agree on an answer to the awards campaign question, "What is the effect of spending money chasing an Academy Award?" Keep...