The Digital Entertainment Group

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Travel through the history of home entertainment
and see how the DEG has evolved along with the
products it promotes.

The first VCRs are shipped to retail in the United States.
8 years later

VCR is shipped.
the10 millionth
The first CD players are shipped.
7 years later

CD player is shipped.
the10 millionth
In March the first DVD-video
players and titles are shipped.
9 months later the one millionth
DVD-video player is shipped.
In less then 4 years

DVD Player is shipped.
the10 millionth
Retailers sold more then 15 million DVD players
during the format's first four years, making it the
fastest-growing consumer electronics product of all time.
On June 28, 1997
is formed with the express purpose
of promoting DVDs.
The DVD video Group
The DVD Video Group is re-chartered as the
a move intended to encompass DVD-Audio and DVD-ROM.
DVD Entertainment Group,
In 1998, brick-and-mortar retailers
carried DVD titles at a ratio of 20
VHS cassettes for every one DVD.
By 2001 that was down to 7-to-1.
When the DVD Entertainment
Group first formed, barely more
than half of the industry had
gotten behind DVD. By the start
of the 21st century, every major
studio and consumer electronics
company was on board.
The DVD Entertainment Group sees change coming.
On August 1, recognizing the industry's future would involve a
broad array of digital delivery systems, the group changes its name to
DEG: The Digital Entertainment Group.
The DEG reports 427 million DVD units shipped to retail
during the first half of 2003 bringing the total close to
1.8 billion units since the format's March 1997 launch.
The DEG finds itself in the middle of high-def
format war between HD DVD and Blu-ray Disc.
With DVD showing the first signs of decline, DEG Chairman Bob Chapek-- without taking sides between the two competing high-definition disc formats, at the 2005 VSDA convention again called for a high-definition format behind which the industry could unite.
On the eve of its 10th anniversary, the DEG began to focus on high-def, and acknowledged that home entertainment would include not only the physical disc, but also the digital realm.
In March, with the high-def format war over,
the DEG launches a consumer, retailer and
media campaign for Blu-ray Disc.
In the fall the DEG launches "Tru Blu," a $25 million TV and theatrical holiday marketing campaign to promote Blu-ray.
In August the DEG unveils an industry-wide logo for digital copy, the new concept allowing consumers to keep a virtual version of their purchases for transfer to a computer or mobile device.
Seeing the success of 3D in theaters and its development in the home arena, in April 2010 the DEG launches a new committee dedicated to promoting 3D home entertainment, charged with merchandising 3D at retail and publishing a glossary of 3D terminology.
In early 2011, Blu-ray Disc celebrates its fifth anniversary, and has become the standard-bearer for packaged media, offering the best picture and sound available and the highest-quality 3D for home viewing.
In late 2011, the DEG hosts an educational UltraViolet Industry Forum to inform media and the trade about the latest developments of UltraViolet as it comes to market.
UltraViolet affords not just growth opportunities for physical media, but will help us bridge consumers to a world of digital content.
At CES 2012, the DEG reports that annual spending
on Blu-ray Discs jumped 20 percent, hitting

for the first time.
$2 billion
At CES 2013, the DEG reports
that consumer spending topped

for the 11th consecutive year.
$18 billion
The DEG still strives to promote the many consumer benefits associated with home entertainment products, including physical and digital media on a variety of platforms.

These include promotion to Blu-ray Disc, connected devices and other digital delivery options, including UltraViolet.