24 Jul Parrot Analytics: New Season Bolsters Cross-Platform Demand for “Game of Thrones”
This week, Netflix’s Castlevania is still the most popular digital original series in the US, but the anime-style series’ demand fell by 37% compared to last week. Stranger Things is No. 3 on the digital original series chart, likely on the back of the show’s trailer released on July 22. Also, the launch of Netflix’s Friends from College on July 14 propelled the comedy series to fifth place on the digital original series chart. HBO’s Game of Thrones is the most in-demand show from the last seven days, boosted by the start of the new series on July 16.
Parrot Analytics captures an unprecedented range of online demand expression platforms that include video streaming, social media, blogs and micro-blogging platforms, fan and critic rating sites, file-sharing sites and peer-to-peer protocols to enable the industry to compare audience demand for content across all distribution platforms in all markets around the world.
For more on Parrot Analytics’ global cross-platform measurement system, visit www.parrotanalytics.com.