Blu-ray Disc is the optical disc format for 1080p high definition content. Blu-ray Disc delivers video at six times the picture resolution and supports higher bit rates than standard definition media, offering a more detailed, crisp picture than standard DVDs. Blu-ray Disc also provides up to 7.1 channels of lossless high definition audio for a more immersive listening experience.
At 10 years’ old, Blu-ray Disc is in almost 90 million U.S. homes and enjoys a reputation for delivering the single best experience—in terms of sight, sound, interactivity and versatility—in home entertainment. Well established, yes, but this is nowhere near the complete Blu-ray story. The format is moving into its next chapter — its next-generation chapter — as 4K Ultra HD Blu-ray players and titles roll into retail and into consumer’s homes.
In the same way that Blu-ray rode into homes with HDTV a decade ago, giving viewers the single best viewing experience in true, full 1080p high-definition, Ultra HD Blu-ray is poised to give consumers who upgrade to 4K UHD TV the best experience in immersive viewing with four times the resolution of standard Blu-ray.
For standard Blu-ray first and then 4K Ultra HD Blu-ray, DEG in cooperation with the major studios developed artwork and other design elements for packaging as a way to drive more rapid adoption of the formats and greater overall consistence in merchandising and messaging.
4K Ultra HD Blu-ray builds on the qualities that have made standard Blu-ray the preeminent home entertainment delivery format – quality, capacity and versatility.
From its inception, Blu-ray has been embraced by filmmakers who have seen its high-quality picture and sound delivery as the nearest thing to replicating the theatrical experience for home viewers and who welcome the opportunity to dive deeper into their films with viewers through special features created for Blu-ray, which are a significant motivator for consumers to collect the format.
Key to its success with both content creators and consumers is Blu-ray’s capacity — up to 25 GB or 50GB for standard Blu-ray, 66GB or 100 GB for 4K Ultra HD Blu-ray—which allows for highest resolution pictures, highest quality sound, and more—and more interactive– extras than previous formats.
Blu-ray’s versatility also plays a key role in the journey toward digital consumption: Connected Blu-ray players can provide access to online services such as Netflix and Pandora, and major titles commonly come bundled with digital rights and often DVD. The versatility continues in 4K Ultra HD Blu-ray, with titles bundled with Blu-ray and Digital HD and connected players facilitating streaming of online content.